1. Reputation Damage Word spreads quickly. News of a norovirus outbreak can lead to lost business and require significant marketing investments in order to regain lost consumer trust.
2. Store Closings Organizations are unable to generate revenues in the immediate aftermath of a norovirus outbreak. Delays associated with decontamination services and, in some cases, clearance from the health department can impact the bottom line in a meaningful way.
3. Health Department Scrutiny Norovirus outbreaks can result in more frequent oversight by local and state health departments charged with public safety. Additional compliance burdens can represent lower productivity and additional costs.
4. Decontamination Services Decontamination services performed by professional service firms can be expensive and disruptive. Because norovirus spreads easily and survives on most hard surfaces, comprehensive decontamination efforts can be intrusive.
5. Foodborne Illness Litigation A norovirus outbreak can affect hundreds of customers and employees before the pathogen is properly contained. Food litigation lawsuits are increasingly common and can result in costly settlements
Important Norovirus Facts:
• Leading cause of foodborne illness
• Spreads easily from contact with contaminated surfaces, food & water and infected people
• Can survive on hard surfaces for weeks
• Causes acute vomiting and diarrhea for up to 3 days
• Up to 21 million cases in the US each year
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