1. Reputation Damage Word spreads quickly. News of a norovirus outbreak can lead to lost business and require significant marketing investments in order to regain lost consumer trust. 2. Store Closings Organizations are unable to generate revenues in the immediate aftermath of a norovirus outbreak. Delays associated with decontamination services and, in some cases, clearance from the health department can impact the bottom line in a meaningful way.  3. Health Department Scrutiny Norovirus outbreaks can result in more frequent oversight by local and state health departments charged with public safety. Additional compliance burdens can represent lower productivity and additional costs. 4. Decontamination Services Decontamination services performed by professional service firms can be expensive and disruptive. Because norovirus spreads easily and survives on most hard surfaces, comprehensive decontamination efforts can be intrusive. 5. Foodborne Illness Litigation A norovirus o